Archive for 2008
December 28, 2008
Best of BTB: Uncovering Race Coverage
Chris Kenneally and “Beyond the Book” returned to the Miami Book Fair for “Uncovering Race Coverage: What We Mean When We Write on Race, Politics and the American Scene.”
Kenneally was joined by Keith Woods, Dean of Faculty of the Poynter Institute, along with Brad Bennett, Executive Editor of the South Florida Times. A nationally-known commentator, Woods is a co-author of The Authentic Voice/The Best Reporting on Race & Ethnicity.
December 21, 2008
Happy Holidays from Beyond the Book and CCC!
As we approach the end of 2008, and behalf of everyone at Copyright Clearance Center, I want to extend my best wishes for the coming new year.
These last twelve months have seen many changes in the world, and perhaps the only safe prediction is that many more changes lie ahead. Our commitment to you at “Beyond the Book” is to deliver news and insights on the changes that affect authors and publishers who all rely upon their creativity and business acumen for their livelihoods.
If we have done anything to make these challenges easier to manage or prepare for, I would like to hear from you about it. Please write me at chrisk@copyright.com and we may share your story with the whole of our audience soon.
Best wishes,
December 21, 2008
BTB #75: In This Class, They Read Books - and Publish Them
While in Portland, Oregon, for the PubWest conference, Christopher Kenneally learned from Dennis Stovall about an unusual sort of graduate school program that doubles as a book publisher.
Ooligan Press at Portland State University is dedicated to teaching the art and craft of publishing and makes as little distinction as possible between 
the press and the classroom. Stovall explains, too, the meaning behind the unusual name.
December 14, 2008
BTB #74: Live From Anywhere… Getting Authors Air Time
For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide.
From his executive offices at Planned TV Arts, the agency that perfected the idea, Brian Feinblum gives his tips for a winning radio appearance. Hint: It’s not what you’re wearing!
December 7, 2008
BTB #73: Advice for “Accidental” Authors
For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.”
Daffron shared with Chris Kenneally her provocative and insightful advice on what it takes to make a publisher out of an author during a break in the 
annual PubWest conference earlier this fall.
For more tips from Susan Daffron, download this article (PDF).
December 3, 2008
Ozmo Launched to Help Artists License Content for Commercial Use
Copyright Clearance Center, the world’s largest provider of copyright licensing solutions, has announced the beta launch of Ozmo (www.ozmo.com), a web-based service that makes it easy for independent content creators to license the use of their work for commercial purposes and for content users to tap into the wealth of user-generated content found online.
Ozmo puts artists and writers in control. They select their license terms and set the price for the use of their content. Then, CCC puts its three decades of licensing expertise to work. CCC handles the entire licensing process and all payments go through Amazon’s Flexible Payment Service when a license is purchased. With Ozmo, buyers know instantly that they have the right to use the content and sellers know how their content is being used.
There are no set-up fees with Ozmo and content creators can license as much content as they want. Payment is collected from the buyer when the rights are purchased. Ozmo even helps sellers track and manage sales and buying trends. Ozmo supports the Creative Commons CC+ protocol for bridging the gap between commercial and non-commercial licensing. Content creators can apply the Creative Commons link for non-commercial use, and the Ozmo link for commercial use.
Download Ozmo Press Release (PDF)
November 30, 2008
BTB #72: Uncovering Race Coverage
Chris Kenneally and “Beyond the Book” returned to the Miami Book Fair for “Uncovering Race Coverage: What We Mean When We Write on Race, Politics and the American Scene.”
Kenneally was joined by Keith Woods, Dean of Faculty of the Poynter Institute, along with Brad Bennett, Executive Editor of the South Florida Times. A nationally-known commentator, Woods is a co-author of The Authentic Voice/The Best Reporting on Race & Ethnicity.
November 23, 2008
BTB #71: Scott Flora on SPAN’s PubWest Partnership
From Portland, Oregon, and the annual PubWest conference, Chris Kenneally speaks with Copyright Clearance Center partner Scott Flora of the Small Publishers Association of North America (SPAN).
Flora gives us his take on surviving in a tightening economy and why inexpensive marketing works best.
November 17, 2008
BTB #70: Not My Father’s Ingram
In a keynote address to the annual conference of PubWest in Portland, Ore., this Friday (November 14), John Ingram, Vice Chairman of Ingram Industries Inc., who also serves as Chairman of Ingram Book Group, Lightning Source Inc., and Ingram Digital Group, laid out the challenges in a publishing world where it’s no longer “either/or” but “either/and” when it comes to print and digital formats.
November 2, 2008
Best of BTB: Rights Dissolution or Rights Resolution?
By special arrangement with the International Federation of Reproduction Rights Organisations (IFRRO), “Beyond the Book” presents excerpts from an address by IFRRO’s Honorary President Tarja Koskinen-Olsson to the 2007 Annual General Meeting in Dublin.
Ms. Koskinen-Olsson, former chief executive of Kopiosto, the Finnish RRO, speaks on Administration of Access to Copyright Works in the Digital Arena. To learn more about IFRRO and Copyright Clearance Center’s relationship please visit www.copyright.com/ccc/viewPage.do?pageCode=rh5.
For more info about Tarja Koskinen-Olsson, please download her bio.
