Archive for 2008
September 4, 2008
Upcoming Podcast: Going Global?
If you dream of taking your book business to the world, it helps to pack plenty of market research and some international diplomatic savvy.
On Monday, September 15, “Beyond the Book” will release the first of two installments featuring the U.S. Department of Commerce’s Global Publishing Team. In an exclusive interview with host Christopher Kenneally, [...]
September 4, 2008
BTB #62: From SSP, A Look at Authors Ascendant (Episode 2)
Bloggers vs. Journalists?
When blogging emerged in 2004 during the last presidential election cycle, many traditional journalists and media executives reacted skeptically – one going so far as to suggest that bloggers were to the media what fleas are to a dog.
Veteran reporter and Wall Street Journal health industry blogger Scott Hensley remembers those days, [...]
September 4, 2008
BTB #61: From SSP, A Look at Authors Ascendant (Episode 1)
Where Blogging Meets Publishing
In Philadelphia over the next two days, at a gathering of top editors, authors and publishers, the Society for Scholarly Publishing will reckon with a sea change in the media ecosphere: Authors today can leverage incredibly robust, stable, and effective publishing technology to reach their audiences – so where does this leave [...]
August 31, 2008
BTB #60: The Future of Reading
In this discussion of the Future of Reading, panelists from publishing, academia, and the library community explore how social networking, online programming (including Internet-delivered TV), and related technology are poised to become saviors of printed word.
Originally recorded at Book Expo America 2008.
August 24, 2008
BTB #59: Copyright, Small Publishers and the Future
Christopher Kenneally, Director of Author Relations at Copyright Clearance Center hosts a teleconference with Scott Flora, Executive Director of the Small Publishers Association of North America, Michael Healy from the Book Industry Study Group, and Dru Zuretti, Copyright Clearance Center’s Manager of Copyright Education.
The group talks about ways in which small publishers can improve [...]
August 17, 2008
BTB #58: Google Book Search 2.0 with Chris Palma
By special arrangement with the Text and Academic Authors Association and Google, Beyond the Book presents Chris Palma, Strategic Partner Development Manager for Google Book Search.
Chris talked last year at TAA’s Annual Meeting on Good Book Search and at this year’s conference takes it a step further and delves into the latest developments that [...]
August 10, 2008
BTB #57: The American Blandscape
PEN New England and The Cambridge Forum present The American Blandscape – Risky Writing and the Forces Keeping it Silent.
This event included Carole Horne, general manager of the Harvard Bookstore, Linda McCarriston, author and teacher, Mark Pawlak, co-editor/publisher of Brooklyn-based Hanging Loose Press, Jill Petty, a former independent publisher and professor at Emerson College [...]
August 3, 2008
BTB #56: By Special Arrangement with Books and Beyond!
Christopher Kenneally, Director of Author Relations at Copyright Clearance Center sits down with Bonnie Blose of Books and Beyond to talk “shop” about freelancing, and what it means to be a writer in today’s changing business climate.
Chris offers tips and advice on how to be a successful writer and addresses important initiatives that [...]
July 28, 2008
New York Times Asks ‘Online, R U Really Reading?’
In what promises to be the first article in a series called “The Future of Reading,” the New York Times this Sunday examined how a generation of readers who prefer online content to printed books may be learning differently than their parents and asks, “Is this good or bad?”
The question – and some answers – [...]
July 27, 2008
BTB #55: The Future of Reading Concludes With Irene McDermott
Folk wisdom says the Web is killing books, but a leading librarian and Internet-advocate has the facts: “Since the advent of the Internet, book circulation and use of libraries has gone up at least 50 to 60%. It’s fantastic. People come in, they use our books, they use our Internet connection.” Irene McDermott [...]
