Archive | September, 2008

BTB #66: Scott Karp at SSP Roundtable

Scott Karp, founder and CEO of Publish2 Inc.was the keynote speaker at this year’s Society for Scholarly Publishing Top Management Roundtable, held in Philadelphia on September 3-5, 2008 The Society for Scholarly Publishing Top Management Roundtable is an annual discussion for the thought leaders in scholarly communication. This year’s topic, “Constant Content and Autonomous Authors […]

Read full story Comments { 0 }

BTB #65: Maximizing a Book’s Impact

At this year’s Text and Academic Authors Association Annual Meeting, David Brake presented “Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book’s Impact.” This program offers authors and publishers unprecedented ways to reach potential book buyers (or adopters). While many publishers are focusing on ways to use social […]

Read full story Comments { 0 }

BTB #64: Going Global?

If you dream of taking your book business to the world, it helps to pack plenty of market research and some international diplomatic savvy. This podcast episode, Going Global?, is the first of two installments featuring the U.S. Department of Commerce’s Global Publishing Team, which includes over 25 publishing specialists worldwide who provide export assistance […]

Read full story Comments { 0 }

BTB #63: A Play on Words

By special arrangement with the Text and Academic Authors Association, Beyond the Book presents “A Play on Words: Acting Out Contract Negotiations.” At TAA’s annual conference on text and academic authoring, Beyond the Book’s Christopher Kenneally moderated a role-playing session on contract negotiation with Jan Kardys, who has over 20 years experience in contract negotiations […]

Read full story Comments { 0 }

Upcoming Podcast: Going Global?

If you dream of taking your book business to the world, it helps to pack plenty of market research and some international diplomatic savvy. On Monday, September 15, “Beyond the Book” will release the first of two installments featuring the U.S. Department of Commerce’s Global Publishing Team. In an exclusive interview with host Christopher Kenneally, […]

Read full story Comments { 0 }

BTB #62: From SSP, A Look at Authors Ascendant (Episode 2)

Bloggers vs. Journalists? When blogging emerged in 2004 during the last presidential election cycle, many traditional journalists and media executives reacted skeptically – one going so far as to suggest that bloggers were to the media what fleas are to a dog. Veteran reporter and Wall Street Journal health industry blogger Scott Hensley remembers those […]

Read full story Comments { 0 }

BTB #61: From SSP, A Look at Authors Ascendant (Episode 1)

Where Blogging Meets Publishing In Philadelphia over the next two days, at a gathering of top editors, authors and publishers, the Society for Scholarly Publishing will reckon with a sea change in the media ecosphere: Authors today can leverage incredibly robust, stable, and effective publishing technology to reach their audiences – so where does this […]

Read full story Comments { 1 }