Archive | January, 2009

BTB #78: Pub. U. Preview: Make Friends With Freelancers

That’s what PR maven Marika Flatt recommends for publishers and authors who want to get their stories out, especially on limited budgets. In this installment of “Publishing University Previews,” Flatt and her colleague Kate Bandos talk about the care and feeding of the media with host Christopher Kenneally. For more of Flatt’s tips on working […]

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BTB #77: Want Textbook Success? It’s By Design

Maybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading. In fact, advises Robert Christopherson, creator of the leading physical geography texts in the US and Canada, textbook authors should always immerse themselves in their books’ design […]

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Making Copyright Work on the Internet

That’s what Creative Commons Vice President Mike Linksvayer says about CCC’s Ozmo.com in a short take from a recent interview with Chris Kenneally for an upcoming Beyond the Book podcast. The full interview is scheduled for release on February 2, ahead of the UGCX (User Generated Content Expo) conference opening in San Jose on February […]

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BTB #76: Pub. U. Preview: Publicist Lissa Warren

In the first of a quartet of “Publishing University Preview Podcasts,” publicist Lissa Warren tells Chris Kenneally what it takes to get you and your book on television. A good first step, she suggests, is a YouTube “sampler” that lets newsrooms see what you have to offer. This special series is a co-production with the […]

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Best of BTB: Live From Anywhere… Getting Authors Air Time

Every author’s New Year’s Resolutions include getting more attention for his or her latest book. But as newspapers shrink and travel budgets are slashed , that’s more difficult than ever. For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide. From his executive offices at Planned […]

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