Archive | July, 2009

BTB #109: Putting Google to Work

Copyright Clearance Center’s online catalog now includes “preview” results from Google Books. When users choose a book title in the CCC catalog that is also available from Google Books, they can click on “Google Preview” to browse through the book just as they might in a library – and without ever having to leave the […]

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Google Settlement News Update

With six weeks remaining for rightsholders to choose whether to opt in or out from the historic Authors Guild/AAP/Google settlement, a spokesman for one of the plaintiffs tells Copyright Clearance Center that “explaining the settlement agreement, and indeed, explaining the lawsuit that the agreement grew out of, has been virtually a full-time job.” Recently, Allan […]

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BTB #108: Social Media Tools and Tips

Thanks to Facebook, YouTube, Twitter, FiledBy and more, “people get the things they need from each other, rather than from corporations,” observes Groundswell author Josh Bernoff. For authors taking on the responsibilities of marketing their work and their careers, he advises, “you want to concentrate not on the tools but on your objectives – and […]

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BTB #107: A Beach Day for Authors

An author herself, sales guru Janet Spurr offers this advice: “Think of yourself as a business consultant rather than a salesperson. You want a long-run relationship with the store buyer, whether it’s a book store, a gift store, a museum shop, or a boutique. And if you’re passionate about your book, then you’ll be a […]

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BTB #106: A World of Information

At the recent SLA Conference, Chris Kenneally discovered that there’s more to research on the Web than just “Google-ing.” He spoke with Marcy Phelps, the new president of the Association of Independent Information Professionals, along with her AIIP colleague Linda Rink. Businesses “think that they can just go online and dabble around, and that’s not […]

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