Archive | November, 2010

BTB #197: ‘Content’ Gets A Rules Book

“When everything else fails, read the instructions.” That was the sage advice of the Sage of Concord, Henry David Thoreau. Chris Kenneally has just finished reading the instructions for content creation and distribution in the digital age, as written by two pioneers in online communications. This week, he speaks with co-authors Ann Handley and C.C. […]

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BTB #196: A Web Without Cookies

The Semantic Web says Tim Berners-Lee, the man who coined the is “a web of data that can be processed directly and indirectly by machines.” Perhaps more helpfully, it comprises “methods and technologies to allow machines to understand the meaning – or “semantics” – of information.” For online commerce, intelligent semantic technologies will help to […]

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BTB #195: Usability Studies in Textbook Design

“We’re in the midst of a fundamental transformation in the way people read,” declares textbook editor and former English professor Michael Greer. Collaborating with Prof. Tharon Howard of Clemson University, Greer has contributed to the just-published collection, Usability of Complex Information Systems, Evaluation of User Interaction. Their account of textbook usability studies with contemporary college […]

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BTB #194: ‘Bubble Bath Reading’ Mystery Revealed

Taking the mystery out of independent publishing, Jessica Tribble of Poisoned Pen Press reveals the truth about genre authors and how they view technology. “These are people who really have the passion for writing,” she tells Chris Kenneally. “They want to make sure that their word and their content gets out there. The book as […]

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BTB #193: Books Not Required

At the recently-concluded 2010 IFRRO AGM, which gathered hundreds of author and publication associations and their RRO partners to Boston, publishing pundit Mike Shatzkin moderated a panel discussion, Licensing Business Models for the Future. He gave Chris Kenneally a preview, explaining what happens when “books are no longer required” in publishing. “The form factor [of […]

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