Archive | 2010
BTB #192: Great Expectations For A Mobile Workplace

BTB #192: Great Expectations For A Mobile Workplace

Ahead of his presentation to a one-day workshop co-sponsored by CENDI and NFAIS, Nathan Clevenger, enterprise editor at Smartphone Magazine, tells Chris Kenneally how the mobile environment is driving change in publishing. “Mobile applications expose a lot more opportunities for interactivity. Mobile technology (also) offers integration with things like GPS, or cameras. In the context [...]

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BTB #191: Putting the ‘Social’ in Media

BTB #191: Putting the ‘Social’ in Media

Web 2.0 brought a more interactive relationship between creating and consuming content than ever seen before. That interaction is shaping our lives and changing our media in sometimes fascinating, and sometimes threatening ways. Alexandra Samuel joins Chris Kenneally to talk about the economics and the ecology of social media. She’s the Director of the Social [...]

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Warm-up for Miami Book Fair

Warm-up for Miami Book Fair

On November 20, at the Miami Book Fair, CCC’s Chris Kenneally will interview Stephen Rattner, author of the just-released “Overhaul: An Insider’s Account of the Obama Administration’s Emergency Rescue of the Auto Industry,” which the New York Times calls, “required reading for public policy and law students… [recounting] an almost unprecedented government-funded restructuring that whisked [...]

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BTB #190: A Romance With New Media

BTB #190: A Romance With New Media

During a podcast tutorial led by Chris Kenneally at the recent Novelists, Inc. conference, NINC President-elect Donna Fletcher agreed to an impromptu interview. She took the opportunity to explain why novelists in romance and thriller genres are early adopters of new media. A USA Today bestselling author of nearly thirty historical and paranormal novels, Donna [...]

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BTB #189: Mobile & STM: An App-Ready Environment

BTB #189: Mobile & STM: An App-Ready Environment

As cell phones, smart phones, netbooks and tablets become essential conduits to information for a mobile and collaborative global research community, they are beginning to shape the future direction of scientific and technical communication. Ahead of his presentation to a one-day workshop co-sponsored by CENDI and NFAIS, Brian O’Leary of Magellan Media Consulting has revealing [...]

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BTB #188: At Frankfurt “StoryDrive,” A Copyright Dialogue

BTB #188: At Frankfurt “StoryDrive,” A Copyright Dialogue

As the Frankfurt Book Fair prepares to open, the global publishing industry continues to feel its way into new content territory, where text meets film, music, and even video games. In its debut year, “StoryDrive” – a “professional meeting place for the international media and entertainment worlds – aims to collect cyber citizens, content creators [...]

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BTB #187: iPad, Kindle and Books: Rating Usability

BTB #187: iPad, Kindle and Books: Rating Usability

Usability. It’s a fundamental issue for content design in the digital environment. Think of it as the genetic code for a digital asset, whether that’s a Website, an e-book, or a smart phone. If there are bad sequences in the DNA, things start to go very wrong. Two usability experts, who have taken up the [...]

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BTB #186: Smartphone Apps: Good Science and Good Design

BTB #186: Smartphone Apps: Good Science and Good Design

In her work as a leading developer of smartphone and tablet applications, SiNae Pitts never strays far from her background as a research scientist. Her clients include top STM journals, and her designs reflect a willingness to experiment that she acquired in the lab. “As a researcher and as a scientist, you’re building on existing [...]

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BTB #185: Report on the Book Business: 1450

BTB #185: Report on the Book Business: 1450

It is the dawn of a new age in publishing, and there is no such thing as a sure bet when it comes to business. How do you market books? How do you make money as a publisher or author? What do you do if someone pirates your work? Great questions for 2010 and for [...]

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BTB #184: Are Smartphones Headed to the Voting Booth?

BTB #184: Are Smartphones Headed to the Voting Booth?

In 2004, political campaigns and the press buzzed over “blogging”; in 2008, the technology of the moment was YouTube, providing CNN with debate questions and at least one candidate with a one-way ticket home. For 2012, predicts Lee Rainie, founder and director of Pew Research Center’s Internet & American Life Project, smartphones and mobile “apps” [...]

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