BTB #112: A Remote Control for Your Life?

Alisa BowenOf all devices in your life, the cell phone or PDA in your pocket or purse is the most personal of all. And for a media giant, that represents an unprecedented level of challenge and opportunity. In her company’s vision, explains Alisa Bowen — who heads up consumer publishing for Reuters Media at Thomson Reuters — an iPhone or Blackberry isn’t only a utility, but an entertainment resource.
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She spoke recent in New York City at an SIIA program exploring “Revenue Strategies for Premium Content

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