Of all devices in your life, the cell phone or PDA in your pocket or purse is the most personal of all. And for a media giant, that represents an unprecedented level of challenge and opportunity. In her company’s vision, explains Alisa Bowen — who heads up consumer publishing for Reuters Media at Thomson Reuters — an iPhone or Blackberry isn’t only a utility, but an entertainment resource.
She spoke recent in New York City at an SIIA program exploring “Revenue Strategies for Premium Content”
Podcast: Play in new window | Download | Embed