In this program – Giving it Away: Free Lunch or Unrealized Opportunity? – originally recorded at BookExpo America on May 31, 2007, “Beyond the Book” host Christopher Kenneally and Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail discuss the dilemma facing publishers and authors alike, for whom control of content is traditionally of paramount importance.
For more on this subject, check out Anderson’s recent Wired article: Free! Why $0.00 Is the Future of Business.
To listen to this panel discussion in its entirety, also featuring David Langevin and Ben Wolin, please click here.