Best of BTB: Content, Copyright & (Global) Commerce

Lui SimpsonStevan D. MitchellPeggy IntratorAcross the world of publishing, change is underway. Book publishing and distribution are fundamentally different than even a few years ago – and opportunity at a global scale is available to all sizes of publishers.

With a combination of digitally-driven print-on-demand and e-commerce services, as well as innovation in shipping and delivery, publishers are reaching readers on all continents. However, they must remain vigilant to protect their greatest assets – the content itself – from piracy and other illicit dealings.

For BookExpo America 2015, CCC’s Chris Kenneally moderated an interactive discussion targeted to publishers ready to expand their business beyond US national borders as well as multinational publishers looking to learn about current trends and breaking news in global licensing, exports, and copyright.

Panel members included:

  • Peggy Intrator is a print and digital publishing consultant with successful and varied experience in launching and operating print and web-based publishing enterprises for both consumers and educators. A skilled executive in both start-up and corporate environments, both in the US and internationally, Peggy specializes in leveraging cutting-edge brand strategies, creating successful e-commerce marketing solutions, and developing product lines. Her executive experience includes positions at Scholastic, Simon & Schuster, and Oxford University Press.
  • Stevan D. Mitchell is the Director of the International Trade Administration’s Office of Intellectual Property Rights (OIPR) at the U.S. Department of Commerce. OIPR promotes foreign market opportunities for export of U.S. products and services through advancements in trade policy and provides direct assistance to companies seeking to protect and enforce intellectual property rights in foreign markets. Previously Mr. Mitchell served as Vice President, Intellectual Property Policy for the Entertainment Software Association (ESA).
  • Lui Simpson joined the Association of American Publishers (AAP) in August 2009 as Executive Director for International Enforcement and Trade Policy. Lui manages the association’s enforcement program in several Asian markets and the association’s engagement on copyright, technology, and international trade policy issues with both U.S. and foreign governments. Prior to joining AAP, she was Senior Counsel for Intellectual Property Policy at the Entertainment Software Association, where she formulated the industry’s Statement of Principles on ISP Responsibility and other industry positions concerning a variety of copyright and trade-related issues.

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