Book Spelled With I

Jeremy GreenfieldIn an age of Twitter and Facebook, the personal is indisputably public. We read about and see ourselves online throughout the day and night. But will we pay to see our family members and their stories in published books, whether print or digital?

From Chicago-based Sourcebooks, a publisher never short on innovation, comes a new twist on e-books: “Put Me in the Story.” The program’s success, built on partnerships with Sesame Street, Hello Kitty and other big-name children’s media brands, has Digital Book World editorial director Jeremy Greenfield wondering whether a plethora of personalized titles means we will soon start spelling book with an “I.”

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