Both in print as well as for online media, content that is properly indexed earns enhanced value in the marketplace. In fact, a well-made index can help authors and publishers to leverage better the power of the information age for their business success!
In Book Indexing Basics – Leverage the Power of Information, we present a Beyond the Book conference call discussion with Seth Maislin, a partner with Potomac Indexing.
Maislin, the Immediate Past President of the American Society of Indexers (ASI), addresses a range of issues including the basics of good indexing; the first steps toward writing an index; as well as how to judge index quality. This is a must-listen for authors, editors, publishers, readers and potential indexers alike, as they will gain a wealth of insights in an aspect of book publishing too often (and unjustly) underestimated.