Christopher Kenneally Chris Palma As is more apparent with every passing day, digital technology is opening new vistas in publishing by offering fresh opportunities to discover, develop and expand markets online for a wide range of printed works.

On behalf of Copyright Clearance Center, Christopher Kenneally hosts another “Beyond the Book” program offering fresh insights for digital strategies for you and your publishing and writing colleagues: Google Book Search: Online Opportunities for Publishers and Authors with Chris Palma, Strategic Partnership Development Manager in Google’s Content Acquisition Group.

For this special program, Chris Palma explains the myriad opportunities for authors and publishers to benefit from the expanded exposure that backlist, lightly marketed or out-of-print titles can gain as more and more readers use the Internet to find information.

This podcast was originally recorded on January 24th, 2008.

For more information about Google Book Search, please visit:

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