BTB #47: Monetizing while Digitizing

HarperCollins LogoIn an interview at the Publishing Business Conference and Expo held in New York City on March 10-12, 2008, Beyond the Book’s Christopher Kenneally, interviewed Carolyn Pittis, Sr. Vice President of Global Marketing Strategy & Operations at HarperCollins Publishers. In this candid interview, Carolyn remarks on ways that HarperCollins is employing digital strategies to improve the company’s relations with its authors – “a message that will certainly be of interest to the many authors who list their works with Copyright Clearance Center.

HarperCollins Publishers was honored with the first-annual Publishing Innovator of the Year Award in book publishing at the Publishing Business Conference Expo. HarperCollins was singled out for pioneering a number of digital publishing strategies. Among other achievements, the company was cited as the first major publisher to sell e-books to libraries. It was also among the first book publishers to create its own digital content warehouse, and to utilize webcasts and audio and video content to promote its authors and books

One Response to “BTB #47: Monetizing while Digitizing”

  1. bookmarketing newbie March 24, 2008 at 12:07 pm #

    I was unaware that HarperCollins sold ebooks to libraries – I wonder how that works, is there some DRM in there to prevent unwanted distribution? The HarperCollins video content I have seen is way ahead of the others, however.