BTB #64: Going Global?

Keith YatsuhashiDawn BrunoIf you dream of taking your book business to the world, it helps to pack plenty of market research and some international diplomatic savvy.

This podcast episode, Going Global?, is the first of two installments featuring the U.S. Department of Commerce’s Global Publishing Team, which includes over 25 publishing specialists worldwide who provide export assistance to U.S. publishers.

U.S. Commercial Service LogoIn an exclusive interview with host Christopher Kenneally, Dawn Bruno, Global Publishing Team Leader and International Trade Specialist for the New York City branch of the U.S. Commercial Service (an export promotion agency within Commerce), and Keith Yatsuhashi, Deputy Team Leader of the Department’s Global Publishing Team, lay out the basic goals and services of the department.

And if you’re planning to travel to the Frankfurt Book Fair (or hope to do one of these years!), a second installment featuring Dawn Bruno as well as senior staff from Copyright Clearance Center on Monday, October 6, will highlight what publishers should expect at the world’s largest event for the publishing industry.

Finally, if you have your sights set on the Indian market, on September 25 at 10:00AM the Global Publishing Team is hosting an India Publishing Webinar. Connect to learn from the experts in the Indian publishing industry about maximizing your business opportunities, identifying partners, accessing key market data and more. Find details here.

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