BTB #65: Maximizing a Book’s Impact

David BrakeAt this year’s Text and Academic Authors Association Annual Meeting, David Brake presented “Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book’s Impact.”

This program offers authors and publishers unprecedented ways to reach potential book buyers (or adopters). While many publishers are focusing on ways to use social media to “sell” more books to more customers, savvy authors are discovering that the best way to sell a book is to involve more people in the collaborative development of the book’s content. Please click here to read the original posting from the conference site.

David Brake is a 20-year veteran of the book publishing industry where he has held sales, marketing, and editorial positions with McGraw-Hill, Prentice Hall, Time Warner and Times Mirror. As an editor and publisher, he has published several best-selling books in the areas of Science, Business, and Information Technology.

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