Chris Anderson Beyond the Book and its host Christopher Kenneally will be at two events at the upcoming 2007 BookExpo America in New York (May 31 – June 3).

On Thursday, May 31 at 3:00 pm, Kenneally will moderate a panel entitled, “Giving it Away: Free Lunch or Unrealized Opportunity,” which will address the pros and cons of supplementing the sale of a book with free content. Leading the panel discussion will be Chris Anderson, the editor-in-chief of WIRED and the author of The Long Tail.

The other BTB session hosted by Kenneally, “A Winning Season? It’s Time to Take Sports-writing Seriously,” is on Friday June 1 at 11:30 am, and will feature Starling Lawrence, VP and Editor-in-Chief of W.W. Norton & Company.

In this podcast episode, Chris Anderson gives us a preview of two sessions he’ll be involved with at BEA, including the BTB panel.

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