BTB To Be at BEA: Chris Anderson Previews ‘Giving it Away’

Chris Anderson Beyond the Book and its host Christopher Kenneally will be at two events at the upcoming 2007 BookExpo America in New York (May 31 – June 3).

On Thursday, May 31 at 3:00 pm, Kenneally will moderate a panel entitled, “Giving it Away: Free Lunch or Unrealized Opportunity,” which will address the pros and cons of supplementing the sale of a book with free content. Leading the panel discussion will be Chris Anderson, the editor-in-chief of WIRED and the author of The Long Tail.

The other BTB session hosted by Kenneally, “A Winning Season? It’s Time to Take Sports-writing Seriously,” is on Friday June 1 at 11:30 am, and will feature Starling Lawrence, VP and Editor-in-Chief of W.W. Norton & Company.

In this podcast episode, Chris Anderson gives us a preview of two sessions he’ll be involved with at BEA, including the BTB panel.

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