The content explosion characteristic of the Digital Age is reshaping media in every form. Once inhabitants of disparate worlds, musicians and authors today find themselves in the same global game, where creation and distribution are easy, but monetary reward comes slow and painfully. In 2013, an abundance of content has made success in the marketing [...]
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Clearing Obstacles to Global Ebook Sales
At the 2013 Digital Book World Conference & Expo, a number of sessions examined the challenges in reaching international markets. For Clearing the Path: Eliminating Obstacles to Global Ebook Sales, representatives from the fast-growing Kobo, Inc. – a Toronto-based, global e-book distribution network – presented a summary of the most common obstacles and how to overcome them. [...]
BTB #329: What Students Can Teach Textbook Authors
Today’s readers – students especially – have high expectations of e-books and other digital media. Ever-evolving technology for tablets and e-readers makes the race to keep up a daunting one for publishers and authors. The leap from printed page to pixel-ed screen demands new strategies for content development. “We need to learn more about how [...]
BTB #317: Authors Take Charge
In 2008, book industry veteran Kristen McLean began research for a book seeking to answer the question “How many decision-makers have to touch a book on its way to market?” Even within a major publishing house, she realized, most people didn’t know the answer to this question. It wasn’t long, though, before McLean decided to [...]
BTB #314: Digital Book World E-book Best-Seller List Launches
Over the years, the book industry’s bestseller lists have multiplied and grown to include emerging formats from paperback and mass market to today’s e-books, But a new bestseller list will take an innovative approach to ranking digital titles – one that, for the first time, accounts for pricing and category differences. The Digital Book World [...]
BTB #308: STM E-Books Forecast 2012
Across all of book publishing, the journey from print to digital is about much more than form factor. In the professionally-focused STM sector, publishers of scientific, technical and medical texts face are reckoning with seismic shifts in the way their content is commissioned, created, and stored. And as digital sales become integral to their businesses, [...]
BTB #299: E-magination 2012
Recorded in San Francisco at PublishingUniversity 2012, and presented by the Independent Book Publishers Association. Panelists Molly Birckhead, Senior Online Marketing Manager, HarperOne; Allen Noren, VP Online, O’Reilly Media; and Cynthia Shannon, Publicity Manager, Berrett-Koehler Publishers talk with CCC’s Chris Kenneally about “What’s Now and What’s Next in Social Media—How Publishers Can Profit.”
BTB #296: Free E-books Is Gluejar’s Mission
It sounds like a caper in a Wallace and Gromit movie. Liberate the e-books. But that unlikely mission is the work of Gluejar. A technologist, entrepreneur, and writer, Eric Hellman is Gluejar’s president, who became interested in technologies surrounding e-journals and libraries after 10 years at Bell Labs in physics research. “We want to offer [...]
BTB #295: The Trouble With E-Book Pricing
Consumers are taking to e-books fast – almost as fast as they have taken to the readers and tablets where e-books live in the digital world. A February 2012 report from the Pew Research Center found that one in five US adults had read an e-book in the last year. The latest figures available from [...]
BTB #294: E-Books – You Can’t Write Just One
The price of e-books is on many people’s minds, including the Federal Department of Justice, which recently sued Apple and three leading publishing houses. At least as much as consumers care about getting the lowest price, however, authors and publishers care about getting a fair price for their works. But when you’re the author and [...]
