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Mobile Strategies for Digital Publishing

It wasn’t so long ago that ‘mobile’ meant the kind of kinetic sculpture that artist Alexander Calder made his trademark.  In 2015, of course, ‘mobile’ is shorthand for a host of handheld wireless technologies that make it possible to live our lives in two worlds – the physical one and the online one. In books […]

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They Know What You Read

The owners of ebook platforms now have unprecedented and previously unattainable knowledge about how people read. They literally see every time an ebook is opened; on what device it is being opened; how fast it is read; and whether passages or entire works are re-read. Perhaps most dismaying of all for authors and publishers alike, they […]

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Best of BTB: Global E-Book Report Update

National e-book markets are like snowflakes.  No two are alike.  Emerging markets particularly engage in approaches of their own.  In India, domestic platforms lead the way; while in Brazil, Apple shows a surprising lead in eBook distribution over the usual suspect. First published in 2011, the Global eBook Report follows international market evolution in e-books, […]

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Fall & Frankfurt Mean Global E-Book Report Update

National e-book markets are like snowflakes.  No two are alike.  Emerging markets particularly engage in approaches of their own.  In India, domestic platforms lead the way; while in Brazil, Apple shows a surprising lead in eBook distribution over the usual suspect. First published in 2011, the Global eBook Report follows international market evolution in e-books, […]

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Authors As Team Players

There may be no “I” in team, and usually, there isn’t an author either. Authors have long prized their authority, enjoying total control not only over their writings, but also control over the reader’s experience. Novelists and others who have made the trip to Hollywood know too well the challenge – they must accommodate their […]

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E-Readers Dead Or Alive?

An auspicious setting and the unveiling of a possibly revolutionary device – it could be a make or break moment in the company’s history. No, we’re not speaking of tomorrow’s much anticipated announcement by Apple from the very same venue in Cupertino where Steve Jobs dramatically unwrapped the Macintosh exactly 30 years ago. Instead this was New York City, […]

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Give Peace A Chance In E-Book Price Fight

As Hachette and Amazon continue to battle over e-book pricing, the case is sometimes made that “books are different” than cars or soap. In the US, of course, books are treated no differently than any other good when it comes to sales and marketing. Across Europe, though, many nations have laws that control pricing, restrict […]

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Picking Sides in Hachette-Amazon “War”

At BookExpo America last month, the buzz at the show wasn’t about any new titles or even any new apps, but about the bareknuckle brawl between Amazon and Hachette over eBook pricing. Now available at Soundcloud.com/BeyondtheBook is a new series of Beyond the Book “micro-casts” – brief audio recordings with pointed answers from journalists and analysts to […]

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Future Uncertain For Book Startups

The business of publishing is in disarray and experiencing disruption, but for a generation of whiz kids, that’s the good news. They see opportunity. If and when they can find venture capital, they pursue their dreams of paradigm shifts with energy and enthusiasm. Never mind Amazon, never mind Apple, never mind even the Big Five. […]

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Global E-Book Report 2014

Sell globally, publish locally. As the eBook market develops and matures, observers are noting patterns that repeat themselves from country to country. Infrastructure is critical, of course. As access to the Internet grows, online distribution channels and reading platforms follow closely behind. And yet location still matters. From tax policies to legislated pricing levels to […]

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