Advertising Age pundit and National Public Radio host Bob Garfield brought his own brand of chaos to the recent Miami Book Fair. Discussing his new book, The Chaos Scenario with Chris Kenneally, Garfield put forward his thesis that when it comes to the publishing world as know it, the end is near.
“The chaos is affecting not just newspapers, but broadcast, cable, magazines – just the old media world across the board,” Garfield said. “And it doesn’t have anything much to do with the recession, although that’s exacerbated problems because of the soft advertising market. It’s a structural problem and it’s the result of the digital revolution.”