“When everything else fails, read the instructions.” That was the sage advice of the Sage of Concord, Henry David Thoreau. Chris Kenneally has just finished reading the instructions for content creation and distribution in the digital age, as written by two pioneers in online communications. This week, he speaks with co-authors Ann Handley and C.C. Chapman of Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More that Engage Customers and Ignite Your Business, which will be published tomorrow, Tuesday, November 30, in the New Rules Social Media series from Wiley.
