BTB #197: ‘Content’ Gets A Rules Book

C.C. ChapmanAnn Handley“When everything else fails, read the instructions.” That was the sage advice of the Sage of Concord, Henry David Thoreau. Chris Kenneally has just finished reading the instructions for content creation and distribution in the digital age, as written by two pioneers in online communications. This week, he speaks with co-authors Ann Handley and C.C. Chapman of Content Rules: How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More that Engage Customers and Ignite Your Business, which will be published tomorrow, Tuesday, November 30, in the New Rules Social Media series from Wiley.Content Rules:  How To Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More that Engage Customers and Ignite Your Business

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  4. Leer CC Chapman beter kennen! | Coopr - PR Bureau met de beste PR - [PR, PR 2.0, offine pr, online pr, social media en contentmarketing] - September 28, 2011

    [...] is CC Chapman een van de auteurs van het boek Content Rules.  Achter elk boek zit natuurlijk een verhaal. Maar CC doet meer dan boeken schrijven. Allereerst is hij ondernemer die bedrijven als Coca Cola [...]

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