BTB #215: Context First: A Unified Field Theory of Publishing

Brian O'LearyShortly after his keynote address to last week’s Tools of Change conference, Magellan Media‘s founder and industry blogger Brian O’Leary reiterated to Chris Kenneally his cautionary thesis against elevating content over context.

O’Leary explained his concern over “the damage done, from my perspective, by the ‘container’ model of publishing. Specifically, we use the physical form of print, which limits the ability to apply context, as the primary source for digital content. And as the use of content, search for content, has migrated from physical to digital forms, we’re significantly worse off because we lack the context surrounding the content when we start with a physical form.”

Be sure to check out the video and complete audio text for O’Leary’s address!


  1. Tweets that mention Context First: A Unified Field Theory of Publishing - An Interview with Brian O'Leary | CCC's Beyond the Book -- - February 22, 2011

    […] This post was mentioned on Twitter by Bill Trippe, Chris Kenneally. Chris Kenneally said: #toccon Context First: Unified Field Theory #Publishing "We’re worse off because we lack context surrounding content" […]

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