December 20, 2009
BTB #140: For Book Sales, It’s Beyond the Bookstore
“Sales outside the bookstore is a great route to go for independent publishers,” advises Scott Flora, who heads up the publishers trade association SPAN. “It could be corporate clients, it could be to educational clients, associations, museums.”
For independents who want to avoid returns (and the associated problems 
around cash flow), these non-bookstore sales have many advantages, he tells Chris Kenneally in an interview recorded at the recent PubWest Conference.
