Publishers Lunch creator Michael Cader last week visited CCC’s office to address a gathering of rightsholders. The trade book publishing guru-in-chief dished out reviews on the latest news on the Google Book Settlement case, and offered his take on vooks, instabooks, and much more.
Hot business tips were served, too: “I’m a huge fan of subscription models and think they’ve been untested in trade book publishing. Many small presses are starting to see subscriptions as a lifeline because their whole audience is very small, and oftentimes, it’s the same customer or likely to be the same customer more than once. So if they can get buy-in from that customer, they can support a whole season. They can support a whole list. They can plan a minimum print run that’s sustainable for their activity.”