BTB #125: For Lunch, A Buffet of Trade Publishing Insights

Publishers Lunch DeluxePublishers Lunch creator Michael Cader last week visited CCC’s office to address a gathering of rightsholders. The trade book publishing guru-in-chief dished out reviews on the latest news on the Google Book Settlement case, and offered his take on vooks, instabooks, and much more.

Hot business tips were served, too: “I’m a huge fan of subscription models and think they’ve been untested in trade book publishing. Many small presses are starting to see subscriptions as a lifeline because their whole audience is very small, and oftentimes, it’s the same customer or likely to be the same customer more than once. So if they can get buy-in from that customer, they can support a whole season. They can support a whole list. They can plan a minimum print run that’s sustainable for their activity.”

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  1. At Digital Book World, A is for 'Audience' - Interview with Mike Shatzkin & Guy LeCharles Gonzalez | Beyond the Book - January 17, 2010

    […] speakers scheduled to appear include many recent Beyond the Book guests, including Michael Cader of Publishers’ Lunch; Sourcebooks CEO Dominique Raccah; and Peter Clifton of FiledBy.   […]

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