Facebook Can Get You Fired, warns Paul Dunay, social media heavy and B2B marketing savant. But the fast-growing worldwide crowd of online “friends” can also get you work or find you new customers, he says.
Co-author of the new Facebook Marketing for Dummies, Dunay even sees Facebook moving beyond traditional online giants like Google and other search engines. “Who cares what an anonymous person says about a movie that you can dig up on Google? I want to know what my friend said about it.” He tells Chris Kenneally that Facebook isn’t just a community, it’s a marketplace.