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January 17, 2010
BTB #146: At Digital Book World, A is for ‘Audience’
Next week, the two-day Digital Book World conference gets underway in New York City at a moment when – for better or for worse – the digital tide may become a tsunami for the book publishing world. Ahead of the first-time conference, Chris Kenneally spoke with Conference Chair and industry pundit Mike Shatzkin of the Idea Logical Company and his DBW colleague Guy LeCharles Gonzalez for a special preview.
“Publishers have great tools to compete, but they can only succeed if they know what the game is,” Shatzkin observes, stressing that this new game for publishers – identifying audiences – isn’t as obvious as it sounds.
Gonzales, a poet, F+W executive, and DBW blogger, adds, “The year 2010 will undoubtedly be the year of ‘e,’ but it’s not going to stand for e-book; it will stand for experimentation. Experimentation with contracts, rights, formats and distribution channels; experimentation that will certainly include e-books, but not only e-books.”
DBW speakers scheduled to appear include many recent Beyond the Book guests, including Michael Cader of Publishers’ Lunch; Sourcebooks CEO Dominique Raccah; and Peter Clifton of FiledBy.
October 8, 2009
BTB #125: For Lunch, A Buffet of Trade Publishing Insights
Publishers Lunch creator Michael Cader last week visited CCC’s office to address a gathering of rightsholders. The trade book publishing guru-in-chief dished out reviews on the latest news on the Google Book Settlement case, and offered his take on vooks, instabooks, and much more.
Hot business tips were served, too: “I’m a huge fan of subscription models and think they’ve been untested in trade book publishing. Many small presses are starting to see subscriptions as a lifeline because their whole audience is very small, and oftentimes, it’s the same customer or likely to be the same customer more than once. So if they can get buy-in from that customer, they can support a whole season. They can support a whole list. They can plan a minimum print run that’s sustainable for their activity.”
December 23, 2007
Best of BTB: Michael Cader of PublishersLunch Teleconference
Michael Cader, founder and editor of PublishersMarketplace and PublishersLunch, which together are widely considered the most informed daily source for information on the world of book publishing, speaks with Beyond the Book’s Christopher Kenneally and answers questions from the audience.
This podcast was originally recorded during a teleconference in March 2007.
This Best of Beyond the Book podcast was originally posted on April 15, 2007.
April 15, 2007
BTB #16: Michael Cader of PublishersLunch Teleconference
Michael Cader, founder and editor of PublishersMarketplace and PublishersLunch, which together are widely considered the most informed daily source for information on the world of book publishing, speaks with Beyond the Book’s Christopher Kenneally and answers questions from the audience.
This podcast was originally recorded during a teleconference in March 2007.
