Adam LernerNoelle SkodzinskiOn April 4th in New York City, the annual Publishing Business Conference & Expo gets a kick and a kick-off with a keynote address from Steve Hannah, CEO of The Onion, who promises a behind-the-scenes look at his publication’s cross-media growth, its recent print-licensing partnerships, and recently launched TV shows, as well as its plans for “world domination, plain and simple.”

For a preview of conference highlights, CCC’s Chris Kenneally spoke with Book Business’ Noelle Skodzinski, conference director, and Adam Lerner, conference co-chair, about why innovation and re-invention have become the bywords of publishing in 2011 – and what publishing executives can do about it.

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