Lessons For Publishing University

Florrie KichlerPublishing University Logo“Discoverability – How to reach readers, and sell more books” is the 2013 theme for Publishing University, the annual conference of the Independent Book Publishers Association (IBPA).

Coming to Chicago, April 26-27, “Pub U” programs range from buying trends in e-books to the “selling power of book design.” Keynote speakers include Guy Kawasaki, former chief evangelist for Apple, and futurist David Houle. IBPA executive director Florrie Kichler has a preview for CCC’s Chris Kenneally.

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