McQuivey On Innovations That Work

James L. McQuiveyFrom disruptive innovation to legislative evolution, the copyright conversation is getting plenty of attention.  On Wednesday, April 2, at the New York Academy of Sciences, journalists, filmmakers, and musicians join media moguls and intellectual property attorneys at OnCopyright 2014 to share ideas on the question that’s on everyone’s mind – what’s next?

For the show’s opening panel, Innovations That Work, analyst and author James McQuivey takes us beyond the given of digital disruption to understand better what we can do about it.

“Digital disruption is a transition in business that maybe tantamount to what happened around the world when we went from not having electricity to having electricity. It changes the smallest parts of your business, and it enables entirely new parts of your business,” he tells CCC’s Chris Kenneally.

At Forrester Research, based in Cambridge, Mass., James McQuivey is vice president, principal analyst, serving CMO professionals. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. In February 2013, James McQuivey published his book Digital Disruption: Unleashing the Next Wave of Innovation.

On Copyright 2014 is a one-day symposium on content and copyright that brings together the people who create, publish, reinvent, curate, and share.  Host for the day is Robert Levine, author of Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back.

“It’s so easy to engage in this new content model of content creation and distribution, really anyone can do it, even a very large company,” notes McQuivey. “You put your content into the world.  You see what you can get in terms of audience response or interest from other creatives. In theory, it’s an ideal environment for testing ideas, for testing concepts and stories and music, or whatever it is.”

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