Self-Publishing: Disruptor Or Defender Of The Book Business?

Digital DisruptionAs James McQuivey, the highly-regarded Forrester Research analyst and author of Digital Disruption, notes, competitors in publishing and across all industries are taking advantage of innovative technologies to undercut competitors, get closer to customers, and disrupt the usual ways of doing business.

Recorded at BookExpo America on May 31 (and carried “live” on C-SPAN2), McQuivey – along with Keith Ogorek of Author Solutions and Angela James from Carina Press – looked at the disruptive effects that the growth of “self-publishing” are having on traditional book industry players. With CCC’s Chris Kenneally as moderator, panelists also considered how authors and publishers can best follow McQuivey’s key advice: “Disrupt yourself.”

The program was re-broadcast this weekend on Book-TV as part of its BookExpo America coverage.

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