Thanks to Facebook, YouTube, Twitter, FiledBy and more, “people get the things they need from each other, rather than from corporations,” observes Groundswell author Josh Bernoff.
For authors taking on the responsibilities of marketing their work and their careers, he advises, “you want to concentrate not on the tools but on your objectives – and then figure out which tools are best.” Hint – without a complete online identity, you will not be heard.
For more information, download an excerpt from Groundswell (PDF) and marketing tips from FiledBy (PDF).
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