BTB #211: For Authors, The Brand Is A Commitment

What does it mean to an author that he or she needs to become a “brand”? It’s a commitment to readers, agree a panel of agents and publishing executives who spoke at the recent Digital Book World Conference in New York City. “The assumption used to be for many authors...

BTB #204: Change is Exhilarating and Scary

“That’s the nature of change,” notes publishing pundit Mike Shatzkin, recalling the last twelve months in the book industry and looking forward to the upcoming Digital Book World Conference that opens January 24 in New York City. His DBW colleague Guy LeCharles...

BTB #148: In Soho, A Digital Start-up From the Book World

When Jane Friedman and Jeff Sharp first became business partners several years ago at HarperCollins, they sought to join the eye of a Hollywood film producer for a striking image and the ear of a publishing executive for evocative language. The pair have since carried...

BTB #146: At Digital Book World, A is for ‘Audience’

Next week, the two-day Digital Book World conference gets underway in New York City at a moment when – for better or for worse – the digital tide may become a tsunami for the book publishing world. Ahead of the first-time conference, Chris Kenneally spoke with...