Archives: IBPA Podcasts

BTB #85: For Small Publishers, Good Marketing Is Hard to Find

But look no further than the IBPA, which is set to launch an ambitious new membership drive. “These times demand publishers work smarter and work more efficiently when producing and marketing their titles,” notes Frank Gromling of Ocean Publishing, who is heading up the effort. http://media.blubrry.com/beyond_the_book/p/www.beyondthebookcast.com/wp-podcasts/GromlingPodcast.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android […]

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BTB #83: Pub. U. Preview: Your Own Publishing Stimulus Package

In the last of four installments highlighting the upcoming “Publishing University,” IBPA leadership team members tell Chris Kenneally that staying on top of industry trends could be the stimulus package independent publishers are looking for. This special series is a co-production with the Independent Book Publishers Association, which brings the annual Publishing University to NYC […]

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BTB #80: Pub. U. Preview: Tired Of Being A Road Warrior?

Kathleen Gage certainly was! But even though she pulled off the road years ago, her career as an author and business coach has stayed on track by leveraging the Internet and selling her services via teleseminars. In this latest preview from IBPA’s Publishing University, she tells Chris Kenneally how it’s done. This special series is […]

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BTB #78: Pub. U. Preview: Make Friends With Freelancers

That’s what PR maven Marika Flatt recommends for publishers and authors who want to get their stories out, especially on limited budgets. In this installment of “Publishing University Previews,” Flatt and her colleague Kate Bandos talk about the care and feeding of the media with host Christopher Kenneally. For more of Flatt’s tips on working […]

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BTB #76: Pub. U. Preview: Publicist Lissa Warren

In the first of a quartet of “Publishing University Preview Podcasts,” publicist Lissa Warren tells Chris Kenneally what it takes to get you and your book on television. A good first step, she suggests, is a YouTube “sampler” that lets newsrooms see what you have to offer. This special series is a co-production with the […]

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BTB #50: Declaring Independence: PMA Becomes IBPA

In conjunction with PMA’s announcement of their new name at this year’s Publishing University, Chris Kenneally, Director of Author Relations at Copyright Clearance Center, takes 10 minutes to discuss IBPA’s mission and what the group is doing nationally for independent book publishers with Florrie Binford Kitchler, President of the Independent Book Publishers Association (IBPA). Along […]

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