Sep 13, 2009 | Best of VOC, Podcasts
Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky, President of the Arts and Sciences Communication, English, and Political...
Jan 18, 2009 | International, Podcasts
Maybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading. In fact, advises Robert Christopherson, creator of the leading physical geography texts in the US and Canada, textbook...