Archives: TAA Podcasts

BTB #65: Maximizing a Book’s Impact

At this year’s Text and Academic Authors Association Annual Meeting, David Brake presented “Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book’s Impact.” This program offers authors and publishers unprecedented ways to reach potential book buyers (or adopters). While many publishers are focusing on ways to use social […]

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BTB #63: A Play on Words

By special arrangement with the Text and Academic Authors Association, Beyond the Book presents “A Play on Words: Acting Out Contract Negotiations.” At TAA’s annual conference on text and academic authoring, Beyond the Book’s Christopher Kenneally moderated a role-playing session on contract negotiation with Jan Kardys, who has over 20 years experience in contract negotiations […]

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BTB #58: Google Book Search 2.0 with Chris Palma

By special arrangement with the Text and Academic Authors Association and Google, Beyond the Book presents Chris Palma, Strategic Partner Development Manager for Google Book Search. Chris talked last year at TAA’s Annual Meeting on Good Book Search and at this year’s conference takes it a step further and delves into the latest developments that […]

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BTB #5: What Are Publishers Looking for in Authors? (Las Vegas)

Beyond the Book’s Christopher Kenneally hosts a panel discussion on how to succeed in text and academic publishing in the digital age with Ted Buchholz, former SVP of Copyright Clearance Center; Diane Feldman, principal of AuthorCraft Editorial Services; Michael Lennie, an attorney specializing in representing authors; and Dru Zuretti, an instructor, consultant and speaker on […]

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