John BlossomYesterday, to close out the NFAIS 2011 Conference, John Blossom gave the Final Keynote, presenting his thesis of a “Second Web,” a Web that moves beyond the digital and virtual toward a Web that “Works Like the World.”

The founder of Shore Communications and author of “Content Nation,” Blossom sees this Second Web – the subject of a forthcoming book – as “defined by real-time interactions, translations and transactions, with value created through a more sophisticated appeal to …human senses and the semantic analysis of human intents in more complex contexts.” He spoke with CCC’s Chris Kenneally just ahead of his speech.

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