BTB #100: Tracey Armstrong opens ‘Big Ideas’ program at BEA

Ned MayTracey ArmstrongCopyright Clearance Center CEO Tracey Armstrong has kicked off the all-day “Big Ideas” Conference for BookExpo America 2009 at New York City’s Jacob K. Javits Center.

Speaking earlier this morning on “Content Licensing & The Bottom Line: Up the Down Spreadsheet” with Ned May,100th Episode Logo Outsell Inc. Lead Analyst, Armstrong examined why managing rights and content with the highest-possible efficiency and customer value remains a challenge for leading players and independents alike.

The release of this podcast marks the 100th installment in the Beyond The Book series, underwritten by CCC, which explores all aspects of issues facing the information content BookExpo America Logoindustry. Since September 2006, podcasts have featured interviews with innovative CEOs, best-selling authors, and leading analysts in publishing and technology.

For more information about Beyond the Book’s 100th episode, download this press release (PDF).

Watch the video of this event:

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