Robert ChristophersonMaybe you can’t judge a book by its cover, but the basic rules of marketing dictate that many a book is bought because it looks worth the reading.

In fact, advises Robert Christopherson, creator of the leading physical geography texts in the US and Canada, textbook authors should always immerse themselves in their books’ design as well as their content.
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This program originally appeared as part of TAA’s Teleconference series, offered free each Spring and Fall to TAA members. Learn more about TAA membership and the 2009 Conference on Text and Academic Authoring in San Antonio, TX, June 25-27.

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