Beginning early to gather feedback about your intentions for a new book can provide authors with valuable insights on whether or not an idea will gain traction, says Social Media Bible co-author David Brake.

“What authors are doing is leveraging the collective wisdom of their audience for their book, and by doing that, they’re establishing a community, they’re developing relationships, and they’re finding people who will connect with other people. So if they like the book, they’re going to tell other people about the book. Now, that’s hard work, but if you do it right, it is a wonderful organic blend of using your audience as co-producers of the content.”

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