Copyright Clearance Center's Beyond the Book program explores issues facing the information content industry and helps creative professionals realize the full potential of their works, while encouraging respect for intellectual property and the principles of copyright.
Special Episode: Protecting Images With Copyright
For DC Fotoweek on Monday, November 9, at the US Navy Memorial-Heritage Center, the American Society of Picture Professionals DC/South Chapter presents Copyright: Protecting Your Images and Creative Work and Why it’s so Important featuring John Harrington, President of the White House News Photographers Association, and Brad R. Newberg, senior counsel, Holland & Knight, with extensive experience in all areas of intellectual property litigation with a particular focus on copyright.
If you are in the Washington metro area, take advantage of this great opportunity. You must register online to attend (the event last year SOLD OUT!). For more information about this event, download this pdf.
Earlier this year, CCC joined ASPP and PACA to present Nancy Wolff, of counsel to PACA and an expert in the area of image licensing and the law. In this pre-program interview with Chris Kenneally, Wolff examines actual case studies on the complexities of copyright.
BTB #129: Tom Allen On Leading A ‘Born Again’ Industry
This spring, Tom Allen – a former Maine Congressman, lawyer, and Rhodes Scholar – became CEO and President of the Association of American Publishers, following the retirement of Patricia Schroeder, who had served since 1997.
A week ago, Chris Kenneally caught up with Allen in Oslo where both attended the annual IFRRO meeting that also marked the organization’s 25th anniversary. Allen provided the latest news on developments in the Google Book Settlement and admitted he finds himself “spokesman for an industry that used to be mature, but is no longer. 
Digital transforms everything and so every publishing company is trying to find new business models.”
BTB #128: Will the ‘Real’ Andrew Kent Please Stand Up?
Beyond the Book has cracked the case: Kent Anderson –a senior executive for a world-leading science journal – and Andrew Kent – author of the well-received Johnny DeNovo detective novel series – are one and the same man.
“There is a yin and yang between my creative and professional sides,” Anderson admits. “I’m always dabbling with both areas of pursuit.” The emotional and imaginative act of writing the novels, he says, has reminded the usually-factually-based Anderson of a sometimes overlooked aspect to his day job. “Business is about relationships as much as it’s about products and services, and relationships inevitably have an emotional aspect to them.”
The Green Monster Trailer:
BTB #127: This Way to Hollywood
It’s a century-old pursuit: Book authors hoping to make it big in the movie business. The explosion of video on the Web now lets authors introduce books and concepts to agents, producers and directors more quickly and easily than ever before.
Newly-formed Bookstofilm.tv knows what Hollywood wants because it lives there. As company founder Rocky Lang explains, “in today’s post-MTV generation, people are looking for immediate gratification, [something] that stimulates their fantasies of the characters and the development of the project.”
BTB #126: San Antontio: Great Plains and Texas Crossroad
It’s a TAA tradition: Geographer Robert W. Christopherson opens each annual TAA conference with a “geo-primer,” a one-hour crash course on geography and “place.” For this year’s visit to San Antonio, the award-winning geography textbook author explored the city as a point of convergence in geography and history, from the physical setting in the southern Great Plains to the challenges to settlement posed by dryness and vast distances.
Professor Emeritus of Geography, American River College, Christopherson is the author of the leading physical geography texts in the US and Canada, all published by Pearson Prentice Hall.
BTB #125: For Lunch, A Buffet of Trade Publishing Insights
Publishers Lunch creator Michael Cader last week visited CCC’s office to address a gathering of rightsholders. The trade book publishing guru-in-chief dished out reviews on the latest news on the Google Book Settlement case, and offered his take on vooks, instabooks, and much more.
Hot business tips were served, too: “I’m a huge fan of subscription models and think they’ve been untested in trade book publishing. Many small presses are starting to see subscriptions as a lifeline because their whole audience is very small, and oftentimes, it’s the same customer or likely to be the same customer more than once. So if they can get buy-in from that customer, they can support a whole season. They can support a whole list. They can plan a minimum print run that’s sustainable for their activity.”
BTB #124: At Frankfurt, CCC Has Licensing Covered
Please join Jake Kelleher from CCC at Frankfurt Book Fair in the Forum Innovation located in Hall 4.2 on Wednesday, 14 October at 13.45 and Thursday, 15 October at 10.00 for a half hour presentation titled Licensing Solutions to Monetize ALL Your Digital Content. Listen to Jake explain how leading publishers are leveraging web-based licensing solutions to generate high margin revenue for their content and improve customer satisfaction and author services programs, all while streamlining licensing operations. Chris Kenneally has a preview, and much more, too, including latest news on CCC’s global business plan with Ed Colleran.
At the Fair, be sure to visit CCC in Digital Marketplace Hall 4.2, Stand H430. To schedule an appointment or for more information, email events@copyright.com
BTB #123: For Frankfurt, Helpful Hints
With Frankfurt Book Fair opening next week, it’s time to check in again with Dawn Bruno, Global Publishing Team Leader and International Trade Specialist for the New York City branch of the U.S. Commercial Service (an export promotion agency within Commerce) and Volker Wirsdorf, the senior commercial specialist with the U.S. Commercial Service at the American Consulate General in Frankfurt.
The pair offers valuable insights on what to at the world’s largest publishing event. Tip: Wear comfortable shoes!
Upcoming Conference: Writers Face the Digital Age in Boston
“Shall We Write for Free or Shall We Write for Pay? Writers Face the Digital Age” – a conference on issues of vital concern to writers in every genre – is coming to the campus of Northeastern University in Boston, on Friday, October 16 and Saturday, October 17. Organized by the Boston chapter of the National Writers Union, conference online registration is now open.
Featured speakers include “Media Nation” blogger Dan Kennedy of Northeastern University; Zach Seward of the Nieman Journalism Lab; and Rob Watson of the Massachusetts Cultural Council.
Tickets for the full weekend (including lunch, Sat.) are $50; $30 students/low-income. $10 discount for members of the NWU and co-sponsoring organizations (PEN New England, Grub Street, Open Media Boston, Organizers’ Collaborative, & John D. O’Bryant African-American Institute at Northeastern University).
Best of BTB: Let the Chaos Begin!
October 1 opens “30 Days of Chaos,” a free national event dedicated to preparing for media and marketing’s digital future. Organized by Bob Garfield around the publication of his new book, The Chaos Scenario, “30 Days of Chaos” will enable and empower you, your organization, business or meet-up group to confront the issues of revolutionary change in publishing and broadcasting. A step-by-step discussion/continuing education program will, 1) guide participants through the disintegration of the mass media/mass marketing symbiosis, 2) introduce them to new digital/social tools, and 3) encourage them to work together to assemble those tools not merely to survive the revolution but to exploit it. Register here.
This summer, media guru, NPR personality, and Advertising Age critic Bob Garfield told Chris Kenneally why he had to invent a publishing company after some 50 publishers declined to put out his latest book, The Chaos Scenario, according to the principles of “Listenomics” – “not talking to the crowd from atop the mount, but by dealing with [the] audience as participants, stakeholders, fellow travelers.”
“Basically, publishing hasn’t changed dramatically in the last century,” Garfield explains, “and what I’m proposing is a dramatic change, and who doesn’t resist dramatic change?” For most of the book, Garfield focuses his attention on the “chaos scenario” that he sees now engulfing all forms of advertising-supported media, from newspapers to broadcast TV.
“We’re not at the beginning of the collapse, we’re in sort of the middle of the collapse,” he says.
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