Archive | June, 2009

BTB #105: BISG Trends 2009 Report

In its annual report on the book publishing business, BISG names the “leaders and laggards” for 2008, and looks ahead to 2009 and 2010 for signs of recovery and growth. Information “feeds the agile response” necessary to survival, say co-authors Michael Healy, BISG head, and Leigh Watson-Healy, Outsell chief analyst.

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Best of BTB: For Small Publishers, Good Marketing Is Hard to Find

But look no further than the IBPA, which is set to launch an ambitious new membership drive. “These times demand publishers work smarter and work more efficiently when producing and marketing their titles,” notes Frank Gromling of Ocean Publishing, who is heading up the effort.

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BTB #104: Michael Healy on Authors Guild, AAP, Google Settlement

In his first public interview, the man expected to become the executive director of the Book Rights Registry (BRR) says that, “the involvement of Google in [the publishing] marketplace, and others, is going to be part of the transformational character of [the industry over] the next few years.” Michael Healy, who is currently executive director […]

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BTB #103: What’s In Your Catalog?

For mid-size publishers, the impact of the proposed Google Book Settlement is far-reaching, with upsides and down to anticipate aplenty. At a BookExpo America panel last month, David Marlin of royalty-solutions provider MetaComet notes the settlement, “provides a mechanism for creative entrepreneurs or existing businesses to use content in creative new ways.” Marlin is joined […]

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Best of BTB: Advice for ‘Accidental’ Authors

For one thing, says author/publisher/software developer Susan Daffron, “forget bookstores. People buy our books exclusively online…because that’s where people are shopping anyway.” Daffron shared with Chris Kenneally her provocative and insightful advice on what it takes to make a publisher out of an author during a break in the annual PubWest conference last fall. For […]

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