Archive | September, 2009

BTB #122: Return of The Campaign Poster

The historic 2008 Presidential campaign saw the revival of the campaign poster says historian Hal Wert, whose new book, Hope: A Collection of Obama Posters and Prints, just out from Zenith Press in Wisconsin, documents this phenomenon. The “old” form of the poster, Wert says, was reinvigorated not only by enthusiasm for the candidate but […]

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BTB #121: Google Books Settlement: Update With Lois Wasoff

Since its announcement in October 2008, the proposed class action settlement in the Google Books case has raised questions and concerns from authors, publishers, governments and others around the world. With deadline dates for opting out now passed, and thousands of pages of briefs filed with the court – including by the US government — […]

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BTB #120: Get To Work On Facebook

Facebook Can Get You Fired, warns Paul Dunay, social media heavy and B2B marketing savant. But the fast-growing worldwide crowd of online “friends” can also get you work or find you new customers, he says. Co-author of the new Facebook Marketing for Dummies, Dunay even sees Facebook moving beyond traditional online giants like Google and […]

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BTB #119: Textbook 2.0

Amazon’s launch of a “textbook-ready” Kindle aside, the news on technology and textbooks isn’t just about delivering content. Panelists for this year’s TAA Conference – including Roth Wilkofsky, President of the Arts and Sciences Communication, English, and Political Science group for Pearson – considered how technology can make textbooks better by improving the educational experience, […]

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Upcoming Webinar: Authors, Publishers – Be Copyright Savvy!

On Wednesday, September 16, 2 p.m. Eastern, join Beyond the Book’s Christopher Kenneally for a free Webinar, Copyright for Today’s Dynamic Publishing Environment. Copyright Clearance Center knows that protecting and managing your copyright is fundamental to your success, and this session will give you essential copyright concepts in easy-to-digest language. The one-hour presentation incorporates analysis […]

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BTB #118: Pledge Allegiance to Content Nation

One of this country’s leading information pundits tells Christopher Kenneally that it’s time to salute a new flag. John Blossom, author of Content Nation, explains how we all are going boldly into new frontiers online: “It’s not necessarily that people’s passports have changed, but when you have the power to communicate with the world, and […]

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Best of BTB: Michael Healy on Authors Guild, AAP, Google Settlement

In his first public interview, the man expected to become the executive director of the Book Rights Registry (BRR) says that, “the involvement of Google in [the publishing] marketplace, and others, is going to be part of the transformational character of [the industry over] the next few years.” Michael Healy, who is currently executive director […]

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BTB #117: How AAP Explains The Settlement

In this session, recorded on July 15th, Chris Kenneally interviews Allan Adler, Vice President for Legal and Governmental Affairs for the AAP. Mr. Adler discusses the benefits of the proposed settlement; AAP’s reaction to the U.S. Dept. of Justice evaluating it for anti-trust implications; and more. “Explaining the settlement agreement, and indeed, explaining the lawsuit […]

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