Janet SpurrAn author herself, sales guru Janet Spurr offers this advice: “Think of yourself as a business consultant rather than a salesperson. You want a long-run relationship with the store buyer, whether it’s a book store, a gift store, a museum shop, or a boutique. And if you’re passionate about your book, then you’ll be a winner in anything you do.” Janet’s own passion about her essay collection, “Beach Chair Diaries,” has helped the self-published to strong sales, and she offers these tips.

If you are in the Boston area, check out Janet in person at a special National Writers Union event on July 21.

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