Best of BTB: Live From Anywhere… Getting Authors Air Time

Brian FeinblumRuder Finn LogoEvery author’s New Year’s Resolutions include getting more attention for his or her latest book. But as newspapers shrink and travel budgets are slashed , that’s more difficult than ever.

For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide. From his executive offices at Planned TV Arts, Brian Feinblum recently provided tips for a winning radio appearance. (Hint: It’s not what you’re wearing!). Keep a copy of the free downloadable transcript (PDF) handy, and maybe even send it to your publisher!

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