Brian FeinblumRuder Finn LogoEvery author’s New Year’s Resolutions include getting more attention for his or her latest book. But as newspapers shrink and travel budgets are slashed , that’s more difficult than ever.

For authors and publishers alike, the radio tour is an efficient, cost-effective way of reaching audiences far and wide. From his executive offices at Planned TV Arts, Brian Feinblum recently provided tips for a winning radio appearance. (Hint: It’s not what you’re wearing!). Keep a copy of the free downloadable transcript (PDF) handy, and maybe even send it to your publisher!

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