The industry’s leading trade shows have widely adapted to the digital age. Yet the book fair of 2015 is, in many respects, remarkable for its consistency with the past. Editors and agents continue to prize the chance to build global relationships as well as make rights and licensing deals face-to-face.
Those same people also know that publishing trade shows everywhere are evolving. These changes are driven by technology and the accelerating pace of a digital marketplace.
What do publishing trade shows need to do to stay relevant? How can technology help you to handle the challenges of subsidiary rights licensing in a 24/7/365 world?
In a recent webinar, Copyright Clearance Center’s Chris Kenneally spoke with Tom Chalmers, Managing Director, IPR License, and Thomas Minkus, Vice President, Frankfurt Book Fair, about the changes they’ve seen and the ways that book fairs are keeping up with the times.