BTB #232: Books, Enhanced and Otherwise

Daniel TibbetsCharles StackNina LassamDani KleinLisa Napoli

At Digital Hollywood 2011 earlier this month, as part of the Transmedia Summit, CCC’s Chris Kenneally joined a panel of authors, developers and technologists to discuss “The Future of Enhanced Book Experiences.” Moderator Lisa Napoli, author of Radio Shangri-La, coaxed predictions from Dani Klein, Author/Actor, “Afterbirth…stories you won’t read in a parenting magazine”; Nina Lassam, Marketing Evangelist, Wattpad; Charles Stack, Founder and CEO, Sideways; and Daniel Tibbets, SVP, GoTV Networks and co-founder, Premier Digital Publishing.

“Transmedia is a nice new word for something that’s not so new,” said Kenneally, noting that authors have long been multi-taskers, working in a variety of media. As for the future of publishing? “Don’t count out the good old book,” he added. “It has a lot of new media potential — it’s non-linear, multi-channel and the book even comes with a built-in search engine (the index).”

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