Penny SansevieriPenny Sansevieri is a book marketing and media relations specialist and the founder of Author Marketing Experts Inc. She coaches authors on projects, manuscripts, and marketing plans and instructs a variety of courses on publishing and promotion.

In this Beyond the Book session, Sansevieri addresses the difference between reaching out to the right media and wasting valuable time with a non-targeted marketing approach. Her system of successful book marketing involves profiling your readers, analyzing their lifestyles and the media they are most apt to observe, then targeting those media outlets.

SPAN LogoThis podcast was originally recorded at the at the 2005 Small Publishers Association of North America (SPAN) Marketing Conference.

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