Chris PalmaBy special arrangement with the Text and Academic Authors Association and Google, Beyond the Book presents “Google Book Search: Opportunities for Academic Publishers and Authors in the Online Channel.”

Chris Palma, Strategic Partner Development Manager for Google Book Search, illustrates how digital technology is opening new vistas in publishing, offering fresh opportunities to discover, develop and expand markets online. Palma explains that as more and more readers use the Internet to find information, there are myriad opportunities for authors and publishers to benefit from the expanded exposure that backlist, lightly marketed or out-of-print titles can gain.

This podcast was originally recorded at the TAA conference in Buffalo, New York June 22-23, 2007.

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