BTB #29: Creating Press Kits that Deliver

Rick FrishmanRick Frishman is a lecturer on publishing and public relations, co-author of multiple books including Guerrilla Marketing For Writers: 100 Weapons for Selling Your Work and Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars, and the President of Planned Television Arts.

In “Creating Press Kits that Deliver,” Frishman shares his secrets for book publicity success. He touches on both conventional online and offline strategies, as well as non-traditional ways of pushing authors and books through the clutter and into the conscious of the public.

SPAN LogoThis podcast was originally recorded at the 2005 Small Publishers Association of North America (SPAN) Marketing Conference.

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