BTB #53: The Future of Reading Continues With Ana Maria Allessi

Ana Maria Allessi“Authors want to be read and that’s where we start the conversation,” declares Ana Maria Allessi, the Publisher of HarperMedia as she outlines efforts to reach audiences in innovate ways such as online video. “Authors are a tremendously enthusiastic and happy to partner with us… They say we’ll do pretty much whatever you want us to do because it will lead to more readers.”

If reading is to have a future it must successfully build a bridge from the “old” ways of publishing to the new. Recorded at the 2008 BookExpo America, this program featured panelists from publishing, academia, and the library community to explore how social networking, online programming, and related technology are poised to become saviors of printed word.

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