Video’s leap from the big screen and the living room onto office computers and tablets has been speedy. In training, sales, and marketing, businesses have taken fast to film and video, typically by including scenes and full-length motion pictures and TV programs during company functions, online education, and elsewhere. At last week’s Digital Hollywood in Los Angeles, a [...]
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Publish The Right Way
At the opening of the 2013 Publishing University, presented by the Independent Book Publishers Association, a panel of publishing trend-setters engaged in a lively and informative discussion with CCC’s Chris Kenneally on how to publish the right way. Recorded Friday, April 26, 2013, “Beyond the Click: There’s More to Publishing Than Uploading a File” featured Matthew Cavnar, Vice President of [...]
Clearing Obstacles to Global Ebook Sales
At the 2013 Digital Book World Conference & Expo, a number of sessions examined the challenges in reaching international markets. For Clearing the Path: Eliminating Obstacles to Global Ebook Sales, representatives from the fast-growing Kobo, Inc. – a Toronto-based, global e-book distribution network – presented a summary of the most common obstacles and how to overcome them. [...]
Managing Copyright Today
Digital change—and the resulting explosion in ways of combining and using content—puts the increasingly complex issue of rights and rights management at the heart of today’s publishing business. Understanding and managing copyright in the 21st century, a pre-conference workshop held at the recent Digital Book World, took on the challenge of providing publishing professionals with a working [...]
Book Discovery: Fitting the Pieces Together
Every second, two books are discovered on Goodreads, the largest site for readers and book recommendations. What must happen to get a book to that magical moment when a reader sees it and says “I want to read this”? In his keynote address to the 2012 PubWest Conference, Otis Chandler, CEO of Goodreads, explains why [...]
Best of BTB: Winning Publishing Strategies
There’s no business like show business to serve as a model for book publishing, according to industry veteran Bruce Harris, who spoke this summer at the Yale Publishing Course. “When you’re doing a show, a group of talented people come together. They focus on a particular task. And they get very involved, and very intense [...]
BTB #330: Miami Marks Self-Publishing Year
As the year ends, authors, publishers and readers are recalling 2012 as a watershed moment: Self-publishing has shaken its “vanity press” origins and moved mainstream. For the recently-concluded Miami Book Fair, Copyright Clearance Center presented a special panel to discuss the implications; Miami-based freelance journalist Carlos Harrison likewise covered the story, Self-Publishing Industry Explodes, Brings [...]
BTB #329: What Students Can Teach Textbook Authors
Today’s readers – students especially – have high expectations of e-books and other digital media. Ever-evolving technology for tablets and e-readers makes the race to keep up a daunting one for publishers and authors. The leap from printed page to pixel-ed screen demands new strategies for content development. “We need to learn more about how [...]
BTB #328: Miami Book Fair Preview 2012
As the nation’s largest public book fair opens in downtown Miami, Lissette Mendez, a principal organizer of the Miami Book Fair, produced by The Center for Literature and Theatre at Miami Dade College, gives CCC’s Chris Kenneally an insider’s preview. Authors scheduled to appear throughout the week include Tom Wolfe, Jeffrey Toobin, and Isabel & [...]
BTB #327: Charleston Conference Preview
Hundreds of librarians, publishers, consultants, and technologists will soon trek to the American southeast coast. The destination for their pilgrimage is the annual Charleston Conference. Since 1980, the Charleston Conference, in South Carolina, has made it possible for publishing executives to debate critical issues with all types of professional librarians in a friendly and informal [...]
